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Flyer & Trifold Mailer. I created a name and logo for an online eyeglasses company called blueyeris, playing on the words “eye” and “iris.” I wanted a vintage feel for these pieces because of the popularity of vintage eyewear, so I used a blue-violet hue from a photograph of a blue iris flower and combined that with the green-blue hue of a classic American car from the late 1950s. I also used a clean, inviting typeface for the logo and coordinating type for the body text. To continue the vintage theme, I used geometric graphic shapes and “eye-conic” actors wearing “eye-conic” eyewear styles.