Click to open the catalog
For my catalog project, I created a natural dog treats company called Bailey’s Bakery. The logo is an illustrator drawing of my own little Westie, Finn. I used warm colors, soft, inviting type and lots of “glamor shots” of adorable dogs, as well as close-ups of the treats tucked into the shape of a dog bowl. Interactive elements take you from the contents to the page in the digital catalog, and the large treat graphic will take you back to the contents page. I also used tables, nested and next styles in this InDesign project. Finally, I added the logo to a tote bag promoting “Bring Bailey Home” to entice the reader to look inside.